In his role, he has successfully garnered millions of dollars in publicity, launched wildly successful marketing and public relations campaigns, increased tourism to the region, and, as part of a team, significantly improved property, and casino player profitability. He is an experienced marketing executive with a demonstrated history in the casino gaming industry. Picard is experienced in advertising, branding, digital marketing, direct marketing, social media marketing, public relations, event management, budgeting, strategic relations, sponsorships, management, and team building.

 

Picard received his master’s in business administration focusing on casino and hospitality management at Louisiana State University at Shreveport. He is a lifelong member of Sigma Alpha Pi and holds several professional designations. In the fall of 2020, he began working on his MLS in Indian Gaming and Tribal Self-Governance at the Sandra Day O'Connor School of Law at Arizona State University and anticipates graduating in May 2022.